With over $4B in funding, WeWork is expanding aggressively at home and abroad and pursuing diverse investments that have raised eyebrows. But its real-estate-as-a-service offering and trove of data on optimal office design could make the company’s value prop far more than a marketing ploy. In this report, CBInsights show you how WeWork is:
- – Shedding riskby shifting from long-term leases on its properties to real estate deals with much less risky commitments.
- – Using its data and tech advantageto create a blueprint for optimal office design and superior worker productivity that can’t be easily replicated by other real estate companies.
- – Turning itself into a real estate services company targeting enterprises.
A New Era of Coworking
The coworking revolution is transforming real estate. Pioneered by start-ups, entrepreneurs and freelancers, a growing number of companies, large and small, are exploring how to incorporate the concept. Coworking and liquid or flexible space are fast becoming critical components of wider Corporate Real Estate (CRE) and portfolio strategy. This paper explores the benefits and barriers to coworking. It identifies four models that organisations can apply to maximise value from the coworking experience.
Sydney Coworking Insight
Knight Frank take a look at the Sydney coworking market – including providers, pricing and location.